Work
Ideas, made real.
Different sectors and different scales, with one constant: the idea that started the work is still visible in the finished thing.
Case study films
Ideas made real, one film each.
Ten recent projects, this site included, each told in its own short film. Made with AFD, the studio I lead, as the project agency, and every film links to its full case study on afd.net.
The Agency Luxury real estate
The Agency Cayman Islands online: the franchise brand followed to the letter, joined to CIREBA’s live MLS feed, with nearly a thousand listings shown vibrant and full screen.
Alexio Ferrao Strategy and advisory
The site of AFD’s creative director, rebuilt from the ground up: a live particle world on every page, a voice of its own, written for search engines and AI assistants, and 100 across all four PageSpeed scores.
Hunter’s Biltong Food brand
Twenty four years alongside a family biltong business: every pack laid out, the craft photographed and filmed, campaigns, Amazon content and a shop built for snacking and for trade.
Sweetland London Luxury confectionery gifting
Award winning handmade baklava, made into one luxury gifting brand: a standalone S, a gold line pattern, packaging designed to be given, photography, a bakery film, a shop built for gifting and campaigns for every moment.
DV Law Family law and immigration
A calm, protective brand for a London law practice: a new mark, palette and type, stationery, every word on the website, and a clear, safe route for clients and referrers.
DAD unlimited Fatherhood community
A movement for positive fatherhood, built into a brand, a website and shop, and an app with 142 features and counting that gets dads off the screen and into the park.
Exec Assignments Talent advisory
A global talent advisory firm made as clear as its advice: an identity built on four values, plain direct copy, a website with a path for everyone, a company film and SEO.
Sterling Bullion Partners Gold coins
A vertical social ad for a British gold coin specialist: researched, written and voiced by AFD, lit and shot in our studio, and edited into forty two seconds.
Litigant Legal guidance
An idea for people facing the family court alone, made into research, a brand voice, claymation films and a guide shop.
WuvYoo Family app
A what if, made real: a private family app with Boo and the Bear Family, Wuv messages, games, a family calendar that keeps everyone informed, kids included, and an AI Magic Booth.
Selected work
Three that show the range.
A consumer brand, a luxury market and a law firm. Same method, three very different registers.
Athletic Army
A performance brand built to mean something beyond the product, from identity to shop to content.
Read the case study
The Agency Real Estate
Luxury real estate in the Cayman Islands, given a voice that matches the properties it sells.
Read the case study
Travers Thorp Alberga
An offshore law firm across Cayman and the BVI, made clear without losing its authority.
Read the case study
Clients and brands